메인콘텐츠
CONFERENCE
TMU:CON conference will focus on two primary topics this year. MU:CON X TREND focuses on global music industry trends and
MU:CON X FUTURE examines the changes occurring in the music ecosystem as a result of technological advancements.
With the rapidly changing distribution platform, music consumption behavior is also changing everyday.
We will review the latest distribution trend.
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The Rising Power of Global Superstars — and What We Can Learn from It
Harvard Business School
Professor of Business Administration
Anita ElberseThe Rising Power of Global Superstars — and What We Can Learn from It
In this presentation, drawing on a variety of in-depth case studies of superstars in the world of entertainment, media and sports, professor Elberse will give her view on the drivers behind the rising power of global superstars, highlighting success factors, and analyzing what lessons emerge for others. -
Power Interview between BTS Vocal Producer Jenna Andrews and Billboard Columnist Jeff Benjamin
Billboard Columnist
Jeff BenjaminPower Interview between BTS Vocal Producer Jenna Andrews and Billboard Columnist Jeff Benjamin
There will be a deep conversation of producing ‘Dynamite’ and ‘Permission to Dance’ between Billboard K-POP columninst Jeff Benjamin and singer-songwriter Jenna Andrews who was famous for working as BTS ‘Dynamite’ vocal producer. Episodes of remote producing system in untact situation and global co-operative producing system will be mentioned in this session. -
#BeyondKPOP: Globalization from Music to Movie, Drama and Culture
Twitter, Head of Global K-Pop&K-Content Partnerships
YeonJeong Kim#BeyondKPOP: Globalization from Music to Movie, Drama and Culture
Observe how K-POP culture expands to the world, crossing the boundaries of the cultural industry through twitter big data analysis. -
Ⅰ. From Buying to Listening :
Spotify Korea, Music Editor
Playlist Marketing Strategies
Iltaek HongⅠ. From Buying to Listening :
In this session, we will learn how Spotify promote korean artists to the world through playlists along with the achievements. We will introduce the types and structures of representative playlists and find out what kind of development has an artist made in which countries through specific examples. In addition, we will introduce pitching method through Spotify’s powerful tool, ‘Spotify for Artist’, and how to effectively diagnose and plan how an artist’s music will be used globally.
Playlist Marketing Strategies -
Ⅱ. From Buying to Listening:
Spotify Korea, Artist&Label partnership manager
Playlist Marketing Strategies
Sungho BaeⅡ. From Buying to Listening:
In this session, we will learn how Spotify promote korean artists to the world through playlists along with the achievements. We will introduce the types and structures of representative playlists and find out what kind of development has an artist made in which countries through specific examples. In addition, we will introduce pitching method through Spotify’s powerful tool, ‘Spotify for Artist’, and how to effectively diagnose and plan how an artist’s music will be used globally.
Playlist Marketing Strategies -
The Field of Music Production and Sync for Feature Film Marketing, Television/VOD Dramas, and Advertisements
A&G Sync/Power-House Creative, Head of Sync
Kiran PatelThe Field of Music Production and Sync for Feature Film Marketing, Television/VOD Dramas, and Advertisements
Kiran will run through how an independent sync agency engages with talent and helps market music and pitch to creatives and media professionals to land sync placements across a varied client base. We will also explore the state of the industry and look to a post-COVID media landscape, continuing remote workflow (pros and cons) and expand upon the trailer music business and the advent of VOD platforms and new licensing opportunities in new media.
